Crypto.com Making Giant Strides in the Industry
Crypto.com is taking its marketing seriously as can be seen with the acquisition of the Staples Center naming rights. At the Fireside chat session in the ongoing European Blockchain Convention today, COO of Crypto.com Eric Anziani spoke about this and other moves Crypto.com were making in the industry.
Eric who joined Crypto.com in 2018 and currently oversees several functions including product growth, institutional sales, strategy research and data gave great insight into the activities of the crypto exchange whose token is currently the 15 largest cryptocurrency by market capitalization.
“I think it comes back to our mission, which is to bring cryptocurrency to every wallet. What we mean by that is having 5 billion users globally, owning and using cryptocurrency in their day to day lives”
Visual of Eric Anziani and Tracy Wang at the 6th EBC
When asked by the Moderator Tracy Wang, senior reporter at Coindesk what the reasons were behind Crypto.com purchasing the rights to the LA Lakers Staples Center and if they planned to change the name of the stadium, Eric said, “I think it comes back to our mission, which is to bring cryptocurrency to every wallet. What we mean by that is having 5 billion users globally, owning and using cryptocurrency in their day to day lives. The acquisition of the naming rights for this iconic Staples Center in LA and now renaming it into the crypto.com Arena is a historic and pivotal moment, not only for crypto.com but for the industry. We already have the Grammys happening at the Crypto.com arena, there’s also a concert with Justin Bieber coming there. Of course, we have all the Lakers and the Kings games so that the impact will continue for a long time and it’s looking to be a tremendous move.”
Eric was also of the opinion that Crypto.com is also doing great things when it comes to catering for the institutional arm of the business. He highlighted the fact that they have been developing and growing their institutional offering primarily through the Crypto.com Exchange. The company has also built infrastructure, so their clients could be co-located in terms of servers and have better performance. Crypto.com has also developed new forms of credit lines and different fee structures for institutions and they launched OTC offerings.
“For the industry to grow, other use cases such as gaming, social networking and the Metaverse need to be adopted [besides trading]”
Speaking about what he thinks will drive crypto adoption from where it is now to the next level, Eric said the current crypto space has grown roughly from 100 million users globally at the start of 2021 and that number is set to hit 300 million users in December primarily because of the trading use cases. However, for the industry to get to a greater number of users, other use cases need to be leveraged, such as gaming, social networking and the Metaverse.
Keynote Visual elaborated by EBC team
“We want to give people better control over their money, data and identity”
When asked about where Crypto.com sees itself in 5-10 years and his thoughts on the CRO token, Eric said, “We are here to drive the industry forward and drive adoption across the globe. We want to be there in five years and have 3, 4 or 5 billion users owning crypto in the world and improving people’s lives because of that. If we come back to the roots, why we are doing what we’re doing today is to give people better control over their money, data and identity and that’s where we want to promote the technology, and web3 in particular”.
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Published December 15, 2021, Barcelona