When we say Deal Floor, we are describing the event environment EBC is built to create: a structure designed to make meetings easier to arrange, conversations more relevant, and time on site more commercially useful.
It is not one feature. It is the combination of formats, spaces, introductions, and settings that help the right people meet in the right way across the full event.
From pre-booked meetings and curated introductions to roundtables, private dinners, and more focused side-room formats, each element plays a role in making the room stronger.
Not every important conversation happens in the same format. Some should be scheduled in advance. Some need a warm introduction. Some work better around a small table. Some need a more private setting. Some begin before the main programme starts and continue well after the stage content ends.
“Deal Floor” gives us a clear way to explain that structure. It signals that EBC is intentionally designed to help people meet, evaluate opportunities, reconnect, explain solutions, and move conversations forward.
In other words, the term reflects how the event is built, not just how it is marketed.
The floor itself matters, but so do the introductions, smaller-room formats, premium gatherings, and private settings around it. Together, these formats help create a room where better conversations happen more naturally.
Meetings are easier to schedule, navigate, and follow through when the environment is built for them.
Sponsors need formats that help them explain substance, not just appear on the floor.
The strongest conversations often start in one format and continue in another. The Deal Floor makes that possible.
Each part of the Deal Floor supports a different kind of conversation, from pre-booked meetings and curated introductions to smaller-group discussion and private space.
Attendees can book meetings in advance through the event app, then meet across 100 dedicated tables at the centre of EBC. The setup is designed to keep conversations moving and make scheduled meetings easy to manage across both days.
Beyond app-based networking, EBC facilitates high-value introductions between sponsors and selected target accounts. The goal is simple: more relevant conversations with the people that matter most.
Hosted Roundtables bring together a limited group of attendees around a specific market topic, challenge, or opportunity. Attendees join in advance, making each session more focused and commercially relevant.
EBC’s Institutional Access Programme is designed to bring qualified decision-makers from across banks, fintechs, brokers, funds, allocators, and other active market participants into the room.
Solution Briefings give sponsors a dedicated space to present a product, platform, or market solution to a relevant audience in a more focused environment than the main stage or exhibition floor.
VIP Opening Night brings together speakers, sponsors, and senior decision-makers ahead of the main event for an invitation-only opening gathering designed to start the week’s most important conversations early.
The Opening Bell is EBC’s Day 1 evening gathering, built to keep conversations moving beyond the floor in a more relaxed but still highly relevant setting.
EBC hosts private dinners in selected Barcelona restaurants, connecting sponsors and attendees in a smaller setting designed for deeper discussion and more meaningful interaction.
Institutional Breakfast brings together a select group of senior participants in a more concentrated morning setting, designed for thoughtful conversation and stronger introductions.
For companies that need more privacy, Deal Rooms provide a dedicated setting for confidential meetings, negotiations, demos, and longer-form discussions away from the main floor.
The Deal Floor brings together the formats, spaces, and moments that make EBC more commercially useful: pre-booked meetings, curated introductions, focused group discussions, premium networking, and private settings for more serious conversations.