Eduard Goean is the Vice President of New Business Partnerships at Therme Group. In this role he is leading several projects exploring the applications and implications of blockchain and tokenomics technology in the global travel and tourism industry. His current work includes technical systems development and ‘digital nudging’ to help drive the transition to net zero. As a Visiting Professor at the University of Surrey’s Business School, he is serving as principal investigator for three research initiatives into digital transformation in the visitor economy, focusing on sustainability, carbon footprint offsetting and consumer behaviour. The research is investigating how to design a blockchain business model that facilitates carbon investment in green projects, aligned with the needs of clients, investors and service providers. As part of the initiative, he is leading the development of a new form of decentralized autonomous organisation, which can ensure transparency, accountability and democratic decision-making.
